Complexity is your
enemy. Any fool can make
something complicated. It’s
hard to keep things
— Richard Branson


I studied typography and information design at CSM London under the guidance of Anthony Froshaug who enabled me to use type with meaning and simplicity.

25 years designing and art directing print for award winning Publishers gave me great understanding of how people read words and images, and good working knowledge across a diverse range of subjects from Architecture and Horticulture to Child Development, Health, Photography, Food, and Interior design. 

I’ve created and run two successful small businesses. One in design, the other in food. I understand what it is to be a SME.