how I work 


Building a website for yourself is much like building your own house. Consider me your architect.

Steve Jobs and Richard Branson sum up how I like to work and the values I aim to adhere to.

Complexity is your enemy. Any fool can make something complicated. It’s hard to keep things simple”
Richard Branson


“Design is a funny word. Some people think design means how it looks... if you dig deeper, it’s really how it works.... To design something really well, you have to get it. You have to really understand what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”
Steve Jobs